With business today increasingly being conducted on the internet, there is a lot of pressure to deliver a functional and effective website for your company. There are several key factors to consider when creating a website, including intent, content, and of course, design. Besides aesthetics, good website design can have some amazing benefits for your business. Statistics don’t lie — DesignAdvisor cites that 75% of users judge a company’s credibility based on the design of its website. Website design clearly has a significant impact on the way your potential customers perceive your products and services: it can affect the actions of visitors and contribute to your company’s success. So what makes “good” web design? Here are some of the most important factors which influence the success of a website.

Ease of Navigation

The way your site is organized heavily affects user experience. Making sure your site architecture and navigation are easy to follow will enable users to find what they are looking for faster, be it information about something or perhaps a specific product. This will help minimize the loss of potential customers and increase your sales. 

Responsive Design

Search engines love responsive website design that can work on different types of devices. Having a mobile-optimized website helps accommodate mobile users whose numbers are increasing year after year. Many companies have seen a rise in traffic and revenue just by adapting their website for mobile use. 

Loading Speed

If your website takes more than a few seconds to load, you’re increasing the chances of visitors becoming frustrated and abandoning the site altogether. With widely available fast internet connections and attention spans getting ever shorter, expectations are high, and your website shouldn’t take more than a few seconds to load.  

Calls to Action

To achieve more effective user engagement, consider using clear and compelling CTAs which instruct and encourage users to take the desired action, whether it’s completing a purchase or subscribing to a newsletter.  

In Conclusion

A business’s website holds a lot of potential as a way to promote and sell its products and services, but also act as a platform for presenting the brand. To learn more about what constitutes a well-designed website, check out the infographic below.